Hello all! Finally
setting up my blog in this course! I must confess that regardless of the passion that
I have for writing, this blog is my very first ever. Neither have I ever
Tweeted in my life! So I am certainly quite excited to try out these tools which probably most of you are already familiar with… Time to spread my wings in blog writing, baby! Lots of new to learn I'm sure. And learning is
always good. I want to take this opportunity as a chance for stepping out of my comfort zone, for gaining self-improvement,
growth and networking.
My academic background
lies in International Business and Communications studies; I am pursuing a Master’s
degree in Communications at the University of Gothenburg. However, being one
restless traveller soul, I am currently also doing my internship, which is
taking place in India’s colorful capital New Delhi. Plenty going on indeed! My
professional areas of interest are primarily in marketing, communications and
customer relations, which I guess makes it quite obvious why I find the content of this course extremely
relevant for my future goals. All business starts from the customer. These days
customer experiences are gaining so much value – not only when we talk about
services but also tangible products – that companies can really no longer ignore
it. In this course, I hope to learn something about the functions of the modern
customer’s mind. Also, as we represent so many countries and cultures, I would
hope to gain better understanding on how customer experiences are perceived in
different cultures. First and foremost, I am truly interested in learning how to
exceed the expectations of the customer. Hopefully I'll turn some of the findings of this course into something actually concrete in my career.
Looking very much
forward to learning together in cyberspace with this great global bunch! I am sure
it will be a different, enriching experience. See you all soon!
- Anna
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